Goal:
When you look at the products Vega sells, there is little visual impact regarding design. The goal was to utilize their vibrant color palette, photography, and brand elements to create a customer experience that was fun, lighthearted, and memorable. To achieve this, I primarily used Figma, Illustrator, and Photoshop. The main message I wanted to get across was "healthy decisions that are planet friendly," with this in mind, I chose appropriate photography and designed illustrations that worked well with the green color palette.
The layout provides a focus and elevated experience to the user.
The imagery was carefully selected to create a dynamic focal point for the user.
Triggered email designs follow the client’s marketing email styles for consistency.
