SAT Ads

Advertising, Marketing, Digital Art

The SAT program, a cornerstone of the College Board alongside AP, required consistent retargeting through banner ads to engage potential test-takers throughout the year. I took the lead in conceptualizing and executing these designs, ensuring they aligned with our audience's expectations and preferences. Depending on the campaign strategy, I leveraged both photography and illustrations and, in specific cases, introduced gif animations to enhance the visual appeal and optimize engagement.

Banner ads were designed in an array of sizes and orientations, ensuring adaptability and optimal presentation across diverse website layouts, catering to the specific needs of each site.

Animated gif ad.

High-fidelity mockups crafted to strategically visualize optimal banner ad placements, ensuring enhanced visibility and engagement within web page layouts.

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