To help understand what sections of the current illustration style needed to be changed, I put together a matrix that showed the evolution of the College Board’s old illustration style. Even though the illustrations went from simple to complex, the same monoline (stroke) style was persistent throughout.
The new style proved to be much more colorful and dynamic. A new technique explored was to add highlights and shadows due to an overhead light source—this new technique created a sense of dimensionality and depth.
Examples of other illustrations made as part of the redesign.
The new illustration style used on the College Search tool's landing page helps students accurately connect with the school of their dreams.