Gamified CX

Gamification is adding game mechanics into non-game environments, like websites, onsite customer experiences, or email, to increase participation and retention. The goal of gamifications is to engage with consumers, inspire, collaborate, share, and interact. In gamified marketing, consumers are driven to perform an action because it offers elements of competition or reward.

In the showcased experiences, I've designed an array of gamified experiences—from scratch-offs and wheel spinners to 'choose your offer' and slots—all designed to enhance user engagement and reveal a surprise offer. Once the offer is unveiled, users are seamlessly guided to provide their email address, integrating them into the CRM journey and ensuring they receive their tailored coupon code.

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