Chilewich believes in the luxurious impact their textile can have on a room or space; therefore, the goal was to convey a feeling of both modernism and minimalism to their customer experiences. Using both Figma and Photoshop, I was able to develop a design that gave primary focus to their woven fabrics. What was unique about this process was how I could make something look both sophisticated and minimal; for this, I played with scale, hierarchy, and a minimal color palette to not distract from the subject matter.
Space considerations and subject matter were considered when designing a full-screen experience.
A minimal and sleek layout addresses common UX concerns most eCommerce brands express.
Triggered email designs follow the client’s marketing email styles for consistency.

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