To promote the steps and awards for the CBOS path, I created a shareable ad and poster (left) that help students understand what to do next for them to complete their journey. The ad was shared as a web image and as a postcard, while counselors displayed the poster in schools.
Last year we partnered up with the American Spanish-language television network Telemundo to create a joint campaign called Triunfadores to guide Spanish-speaking families through the college planning process.
Covid-19 has created new and unexpected challenges for students to explore colleges, understand their financial aid options, and college advising. I made some animated gifs informing students that virtual college counseling and advising was being offered and that we’re here to connect them to additional college planning support.