To effectively guide students through the CBOS path and highlight the associated awards, I designed a shareable ad and a complementary poster (as seen on the left). These visual tools provided clarity on the students' next steps and ensured their engagement throughout the journey. The ad found its reach as a web image and postcard, while the poster became a staple in school counselor offices for broader visibility.
In a collaborative endeavor last year, we partnered with the renowned American Spanish-language television network, Telemundo. This joint venture birthed the 'Triunfadores' campaign, meticulously crafted to navigate Spanish-speaking families through the intricacies of the college planning process.
As COVID-19 reshaped college exploration and understanding of financial aid, I developed animated ads. These ads highlighted our commitment to virtual counseling and advising, emphasizing our readiness to provide comprehensive college planning support.