AP Ads

Advertising, Marketing, Digital Art

Each year, the AP program launches a series of social media campaigns to spotlight the AP curriculum to both newcomers and existing students. These campaigns encompass everything from enrollment promotions to actionable tips for acing AP exams. I played a pivotal role in conceptualizing and crafting both static and animated ad designs for these initiatives. Collaborating closely with the marketing team, we delved deep into data and insights to determine which designs would yield the highest click-through rates and drive engagement.

Fall 2020 Campaign

Custom-designed static ads optimized for impactful resonance on Facebook and Instagram.

Animated ads crafted to captivate and engage audiences dynamically on Facebook and Instagram.

Extended animations tailored for Facebook and Snapchat platforms. Their increased duration enabled richer information presentation, seamlessly incorporating calls to action. These animations held a pivotal role in the campaign's spotlight.

Spring 2021 Campaign

This campaign centered on promoting student enrollment, underscoring the advantages of joining the AP program. The meticulously crafted static visuals and animated gifs were tailored for optimal engagement on both Facebook and Instagram.

In addition to static visuals and animated gifs, this campaign incorporated diverse banner ad sizes to cast a wider net. Targeted at reaching potential students beyond social media, these ads amplified our outreach.

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